Creative direction
[BRAND]
REBRANDING WHITNEY ULAND
Celebrity Coach Whitney Uland has established a narrative where anyone can access the ‘resource of fame’. Here she coaches artists, creatives, and other celebs how to tap into their ‘Celebrity Energy’ - a term coined by Whitney Uland.
When you think of the word “celebrity,” we often think of famous figures in history - like Marilyn Monroe. Although Monroe was highly celebrated, her fame was at an almost inaccessible level that was not relatable. She represents what we call “Old Hollywood”.
But Whitney is carving her own lane - a “New Hollywood”. And here, her celebrity status is relatable, and accessible. Here fame is a resource that can become attainable to anyone who is destined to make a positive impact on the world. Enter the world of Whitney Uland’s “How To Be Famous”.
This rebrand included world-building, storytelling, brand identity, imagery, video, and music led by JxJury.
“How to be famous” with whitney uland
OFFICIAL CAMPAIGN VIDEO FOR THE “HOW TO BE FAMOUS” PODCAST.
CREATIVE DIRECTION BY JXJURY.
MUSIC PRODUCED, MIXED, AND MASTERED BY JXJURY.